Promoted by the Brazil-Canada Chamber of Commerce (CCBC) and FIEPA CIN, the Road Show aims to help diversify the export portfolio of Pará, which is currently more concentrated in minerals. Calcined alumina, bauxite, and kaolin currently account for virtually all of Pará's exports to Canada. However, the state wants to broaden this scope and attract new Canadian trading partners to other sectors of the Pará economy, ranging from agribusiness to the manufacturing industry. It i